About Ed Lynch
A noted SEO and metrics analyst, Ed Lynch began his career as a reporter and producer for the CBS television affiliate in Lexington, KY. From there he put his literary, communication and strategic talents to work for Kentucky Governor Wallace Wilkinson and Attorney General Chris Gorman before transitioning to the web and new media. A pioneer in the use of the web in Kentucky state government, he has held prominent positions for, among others, The Jockey Club and Provident Bank of Baltimore. He writes and consults on SEO and web usability issues from his home near Lexington, KY.
“No matter what tools you use, it will still be necessary to use human judgement to figure out if a web page is accessible. For example assessment tools can tell you if there is some alt text missing. But it cannot tell you if the alternative representation makes sense and will be of use to those for whom it is intended. – Michael Burks”