Resume

Ed Lynch
PO Box 386
Stanton, KY 40380
606.663.9147 (H)
606.336.1959 (C) 

Skill Set

SharePoint Designer, HTML, ColdFusion, PhotoShop, Dreamweaver, Google Analytics, WebTrends, Microsoft Office, web design concepts/usability and analytics. Excellent CSS, SEO, creative writing, photography and digital imaging skills. Effortless at  hand-coding HTML. Experienced in Flash, ASP.NET, SQL and stored procedures; familiar   with database management. Highly skilled in daily content management of  dynamic, enterprise level web sites.

Work History

2008, Web Analyst, Provident Bank, Baltimore Maryland

• Led design and implementation of new metrics program to increase revenue and improve user experience
• Identified Key Performance Indicators unique to company and industry
• Produced regular metrics reports for senior executives
• Updated web properties with custom Content Management System

2006-2007, Web and Publications Manager, Thomas & King Lexington, KY

• Led redesign and implementation while writing all copy for new public web site at www.tandk.com
• Created new functionality using Microsoft Sharepoint for internal web site serving 7,500 employees in four states (KY, OH, AZ, PN)
• Reported, produced, branded and wrote daily content for internal web site
• Added creative, agency-quality photography to web properties and internal publications
• Produced, wrote all content for and created all images for company wide quarterly newsletter
• Conducted online usability survey in Microsoft SharePoint and acted on key findings for Intranet site
• Created style guide for all internal and external communications

2005-2006, Web Site and Analytics Manager, Office Suites PLUS, Lexington, KY

• Managed Internet advertising campaigns 
• Identified click fraud and secured credits from companies such as Miva, Google AdWords and Overture
• Decreased bounce rate by one third by optimizing search engine and Internet advertising campaigns to focus on qualified visitors
• Developed the most thorough web metrics reporting system in company history

2004 to 2005, Web Marketing and Public Relations Consultant, Speechtek/AmComm Lexington KY

• Wrote and planned direct mail and e-mail blasts to drive attendees to company conferences
• Planned and managed design of print publications
• Managed all web site properties

2000-2004, Webmaster, The Jockey Club Information Systems, Lexington, KY

• Designed and built user interface for equineline.com, the company’s flagship web site, creating a user-friendly application which helps the company to annually exceed budget projections
• Contributed to internal and external marketing campaigns, including the supervision of advertising agencies and other vendors
• Analyzed web site metrics and performance to assure the most efficient customer experience and enhance revenue flow
• Managed all SEO efforts resulting in keyword ownership of essential terms

1999-2000, Web Analyst and Creative Director, Netcomm, Inc., Lexington, KY

• Managed teams of designers and programmers and served as project manager for major accounts, including the redesign of a corporate Intranet for AT&T Media Services
• Created and delivered key presentation in winning a
• $100,000+ contract extension/expansion with AT&T Media Services

1995-1999, Director of Communications, Kentucky Auditor of Public Accounts, Frankfort KY

• Designed and developed the office’s first ever Internet and Intranet sites; founded and published the office’s first electronic newsletter
• Managed all media relations issues, winning prominent coverage of major initiatives

1991-1995, Director of Communications, Kentucky Attorney General’s Office, Frankfort, KY

• Won overwhelming public and editorial support for new legislation to prevent and punish youth violence, and proposed legislation leading to the state’s first law banning deadly weapons on school property
• Negotiated the Attorney General’s successful appearance on CBS News

1991, Business Writer, The Lane Report Lexington, KY

• Researched and authored exclusive feature articles on education, tobacco, architecture, and the thoroughbred industry

1990–1991, Press Secretary, Wilkinson for Governor Frankfort, KY 

• Managed media relations efforts; assisted with polling and paid media

1989–1990, Assistant Press Secretary, Kentucky Governor’s Office Frankfort, KY 

• Earned New York Times coverage with speech on the Kentucky Education Reform Act
• Organized news conferences, wrote major speeches, and managed media services including satellite uplinks

1986–1989, Reporter/Producer/Assignment Editor, WKYT-TV Lexington, KY 

• Increased ratings lead as weekend producer, enhancing advertising revenue
• Developed exclusive stories from both an investigative and spot news basis

Education

1987, B.A.  Broadcasting, Eastern Kentucky University 

Training

Completed Leadership Training Course at Rapport International in Las Vegas, NV; Introduction